Anne Barry , Director, Marketing and Communications

Anne Barry headshot

Anne Barry is the Director, Marketing and Communications for Currie Associates, Inc. She has over 15 years of experience in marketing communication, graphic design, and project management.

Anne’s primary responsibility is developing and managing marketing, communications, and promotional plans for Currie Associates and the managed trade associations (COSTHA and IVODGA). In this role, she is responsible for developing monthly marketing and web statistic reports, and implement changes needed to ensure web content and functionality to optimize promotional campaigns and marketing goals.

She manages the marketing of products and services for Currie Associates and the trade associations. Anne develops the content and design or oversees the content and design of promotional materials and ensures appropriate distribution. She manages the website content and regularly updates the sites and online shops.

Anne manages client and trade association newsletters, including authoring articles and topics of interest, design and layout, article assignments, content research, and sees the process through approval and distribution.

She prepares and delivers training, auditing, and consulting proposals and works with the Vice President Operations on coordination and assignment of client projects. Anne proactively works with training clients to support return customers and renewal training courses through regular contact.

As the Director, Marketing and Communications for the managed trade associations, Anne works with the VP Member Services to develop and implement member retention and recruitment campaigns, meeting promotions and coordination, and assists with member initiatives. She works directly with the technical team to oversee the development and distribution of notices to trade association members, as well as working group activities.

Anne received her Master of Business Administration degree and Bachelor of Science degree in from the University of Vermont.

email address: [email protected]